About Us

Blue & White Berries: Cultivating Excellence

We are Blue & White Berries,
a group of farmers with a genuine passion for berries. For over 50 years, we have lived and worked the land, embraced the Israeli sun, and been inspired by the magic of nature.

On a daily basis, we cultivate small, sweet blueberries, sweet red raspberries, and haskap berries with a deep, rich flavor.
When the local season comes to an end—there’s no need to worry. Our trusted partners overseas continue to supply carefully selected premium varieties, ensuring you can enjoy the berries you love year-round, in both winter and summer.

The Heart Behind Every Berry

Quality is our highest standard. Every berry is carefully harvested, inspected, sorted, photographed, and—only after strict quality control—packed and delivered to our customers under controlled conditions.
(And yes, we taste quite a few along the way 😋.)

We never compromise on freshness or quality — and above all, on the joy our fruit delivers.

The taste that begins in the field and ends with a smile

Every blueberry, every raspberry, and every haskap berry is grown with a deep respect for the land and a genuine desire to deliver a true, authentic taste experience.

Fruit with a Smile - We believe fruit should be both healthy and joyful an experience, not just a snack.

Blue & White Pride For us, Israeli agriculture is not just a profession it’s a mission.

Every Berry Has a Story to Tell

Three fruits with distinct character have become our symbols.
They remind us all that berries are not only healthy and delicious — they are also part of a colorful, joyful, and proudly Israeli story.

I’m the Blueberry

I’m rich in antioxidants, vitamins, and dietary fiber perfect for smoothies, yogurt, or simply as a healthy snack. Always keeping a smile (even after harvest).

I’m the Raspberry

I’m red, juicy, and always here to lift the mood. Playful and fresh, with a sweet-tart burst that turns every dessert or cocktail into a celebration.

I’m the Haskap

I bring depth of flavor and a firm texture that holds beautifully in every dessert, sauce, or confiture. A little mature, a little mysterious and always leaving you wanting more.